Factors affecting Korean fashion in 2023

Why Korean fashion follows the US
2023 Korean Style Women's Fashion

The biggest influence on Korean fashion

In the fashion market, more and more brands are focusing on using sustainable materials and reducing their carbon footprint.

As a result, sustainability and eco-friendliness are expected to play a more important role in the fashion industry.

In addition, more and more consumers are investing more in clothes that can be worn for many years, away from simple use and consumption.

Korean fashion is actually heavily influenced by the United States. This is because brands originating in the US are popular in Korea.

Factors affecting Korean fashion in 2023

American retro style woman
Korean classic style

Why do many Koreans use American brands in fashion?

Many Koreans love clothing from American brands such as National Geographic, MLB, Discovery, and Kodak because they are suitable for daily wear. Throughout history, the United States has had a significant influence on Korean fashion trends.

It can be said that the United States has greatly contributed to shaping the fashion landscape in Korea. However, Korean fashion has also evolved and taken its own unique path by incorporating elements from various cultures, including the United States.

In recent years, there has been a trend in Korea towards focusing on personal style and body care, rather than solely relying on specific clothing brands. Koreans strive to create a body shape that can effortlessly suit any type of clothing, irrespective of its origin.

Changes in Korean fashion

Art image expressing the time flow of Korean fashion
street fashion woman

Factors affecting Korean fashion in 2023

The theme is 'Changes in Korean Fashion in 2023'. Before proceeding with this topic, it is necessary to go over the history of Korean fashion.

In the early 1900s, the beginning of fashion advertising played an important role in reviving the history of Korean fashion. The 1920s and 1930s saw the rise of dolls dressed in women's clothing. Previously, Korean women

who only wore Hanbok during the Joseon Dynasty, were isolated and were able to express themselves progressively by adding styles that matched with Western culture.

The 1950s and 1960s marked a turning point in Korean fashion. By introducing new ideas instead of Western culture, which had previously been a statement of influence, Korean fashion creates its own unique atmosphere.

Factors affecting Korean fashion in 2023

Factors affecting Korean fashion in 2023 : old style

In the 70s, Girls' Generation's wrinkled culture also inquired into fashion. In particular, you should pay attention to historical fashion looks such as blue jeans and guarantee shirts. Also, in the 80s, a total look appeared and interest in fashion increased even more.

In the 90s, various layered fashions are combined to suit your taste. Since then, in the 2000s, we can get a glimpse of the diversity of fashion. In the 2010s, slim fit was in vogue. The fashion that produced a slim and solid romance changed to the overfit fashion in 2015, and I was able to feel the cute charm while being reliable.

2019 saw the re-emergence of layered and wide fits. And, in 2021, the era of denim left a question that the retro trend would come again.

So, what will fashion look like in 2023?

In what direction are the latest trends in Korean fashion going? The answer to this is still unknown. However, my prediction is that the more voracious appetite for fashion will continue. The need for 'possession' is one of the needs most people have. 

Factors affecting Korean fashion in 2023

However, first impressions are also conveyed together with fashion.